Final Customer Purchasing from the Producer of the Product
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
Company Capability: Company capability that crosses all products
Price Leader: The company can be counted on to lead the industry in price related innovation
| No. | SIC | Year | Note |
| 1 | 2111 | 1995 | A new "value-priced" variety of Kent costs less than premium brands like Newport, Lorillard's strongest seller, or other types of Kent. The new variety is named Kent International Premium Lights. |
| 2 | 3571 | 1987 | Amdahl then revamped its testing and quality controls, creating a reliable computer with performance specifications increased 10% after the machine was first shipped. For the same money, the Amdahl machine runs about 40% faster than IBM's comparable machine. |
| 3 | 3944 | 2004 | In an age of pricey, souped-up video game consoles, Jakks Pacific toy company has found a hit product in low-cost, retro-style video game machines featuring old standbys like Ms. Pac-Man and Pong. |
| 4 | 4512 | 2004 | Southwest Airlines is a short-haul low-priced airline, which flies only Boeing 737s. Historically the company has purchased only used airplanes, which they serviced themselves rather than outsourcing maintenance. |
| 5 | 5812 | 2002 | Fast-casual restaurants feed into the needs of a fast-growing population that are time-pressed, some with kids, who eat out often and want more than the typical fast-food menu options. |
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