Final Customer Purchasing from the Producer of the Product
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
Company Capability: Company capability that crosses all products
Function Leader: The company can be counted on to lead the industry in Function innovation.
Ambiance/physical surroundings
| No. | SIC | Year | Note |
| 1 | 4111 | 1994 | Greyhound has been fixing up its bus stops. Greyhound offers travel at low-end (compared to airlines) and targets price-conscious passengers. |
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