Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
Company Capability: Company capability that crosses all products
Function Leader: The company can be counted on to lead the industry in Function innovation
Size, speed and power
| No. | SIC | Year | Note |
| 1 | 4724 | 2001 | Orbitz is a new competitor in the travel industry and is owned by the airlines. It claims new technology that will allow it to search 100,000 times as many options as the other sites can search. |
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