Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
Risks in relationship: The customer segment needs reassurance it can trust.
Company Capability: Company capability that crosses all products
Price Leader: The company can be counted on to lead the industry in Price related innovation
| No. | SIC | Year | Note |
| 1 | 2000 | 1998 | Dean achieved its status with no national brands and little advertising. Dean relies on low-margin markets; private-label makes up 55% of its sales. When Dean buys a company, it preserves the unit's traditional strengths and adds efficiency and scale. |
| 2 | 7374 | 2004 | Alliance has around 10.5 million users today. "These guys have a unique niche among high-end specialty retailers." Alliance looks to sign four to six new private-label clients next year, a few more than last. |
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