Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

A process or procedure: A specific process apart from the company or product

Segment that would prefer a specific limit to its risk

No.	SIC	Year	Note
1	3663	2002	Radio frequency identification (RFID) has been used in IBM computers, allowing customers who use multiple IBMs within their facilities to tag and regulate their use. If any computer is taken off-site, the manager of the RFID system can track it and then disable use of its hard drive, making the computer worthless.
2	3663	2002	Radio frequency identification (RFID) technology can be used not only to track theft but to deny or permit use of restricted areas and objects. FedEx, for instance, uses RFID-tagged wristbands to give drivers vehicle access, ensuring authorized use only, speeding delivery time, and preventing the problems of lost keys.
3	4900	1987	Argonne Nat'l Lab has new reactor that burns fuel with a built-in safety valve to prevent a runaway reaction.

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