Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
Company Capability: Company capability that crosses all products
Convenience Leader: The company can be counted on to be the industry leader in Convenience innovations
| No. | SIC | Year | Note |
| 1 | 3500 | 2005 | BlackBerry hardware is 70% of RIM's revenue. To avoid being a one-hit wonder, RIM has begun licensing its well-regarded software. Nokia has two phones on the market with stripped-down BlackBerry software and two in the works. Siemens has one with an inter |
| 2 | 3576 | 2005 | Electronic Data Systems is betting that its collaborations bring it growth in the business process outsourcing segment, one of the hottest in the industry at $3 billion. EDS is planning to invest $100 million more to set up ventures with other partners to move into the outsourcing of finance, accounting, and procurement. |
| 3 | 3600 | 2003 | The new competition surrounding TVs is a function of the fact that computing and consumer electronics are converging. Giants like Sharp and Sony have brand recognition and for now, brand names are drawing in the customers. |
| 4 | 6141 | 1989 | American Express is negotiating with fast food restaurants to get charge cards honored there. |
| 5 | 6141 | 2000 | EBay Inc. and Wells Fargo & Co. are teaming up on an ambitious plan to let millions of online enthusiasts take credit-card payments when selling items on the Internet. Billpoint, the joint effort of eBay and Wells Fargo, is meant to provide a faster way |
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