Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
A process or procedure: A specific process apart from the company or process
Segment that will accept a guarantee
| No. | SIC | Year | Note |
| 1 | 8999 | 1990 | BBBK gives customers service guarantees. They don't have to pay fees for initial clean out and monthly service until they agree that BBBK's swat team has completely destroyed the bugs. |
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