Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

Company Capability: Company capability that crosses all products
Function Leader: The company can be counted on to lead the industry in Function innovation

Information and knowledge

No.	SIC	Year	Note
1	3571	1986	IBM and Intel will swap computer chip designs and cooperate in developing customized chips for use in IBM products. This agreement gives IBM the right to develop proprietary customized chips incorporating certain Intel designs which are considered to be the industry standards.
2	3571	1986	Leading Edge, the computer company, is promoting access information, with computers with instant access to current and historical financial quotes, up-to-the-minute news and detailed statistics on companies.
3	3571	1994	Management consultants added to IBM's sales force. Industry-specific expertise emphasized in areas of financial service, travel, health care, utilities and insurance. Before, the goal of the sales force just to solely sell the hardware, they are now focusing on service.
4	3571	2002	Toshiba was the first notebook PC maker to use Intel Corp.'s Pentium 4 chip. Toshiba got out of the desktop PC business to focus on notebooks. Toshiba's focus is on mobile computing.
5	3576	2004	Routers account for only about 40% of Cisco's revenue, but they remain important symbolically, and fast routers are central to the company's hopes of boosting sales to telecom carriers.
6	3577	1998	Borland International Inc. is a vulnerable name in software and it is expected to cease as a corporate moniker. The company said it is renaming itself Inprise Corp. to reflect the new focus on the so-called enterprise market for software and services for corporate computers called servers.
7	3600	2000	Gentner Communications deals with the improvement of sound quality in public-speaking equipment. Before it focused mainly on the audience-conferencing market but now, "we are looking at how to encroach into venues like auditoriums and gymnasiums."
8	3674	2005	While most companies specialize, Broadcom builds chips of almost every stripe. As more functions get jammed into single chips, Broadcom will have the advantage of experience in integrating different types of communications systems.
9	3999	2003	Gillette, the razor industry's giant, has been shaken by the success of Schick's Intuition for women and Quattro for men, products said to change the competitive landscape of the industry. However, Gillette still holds a two-thirds share of the U.S. razor market and an even stronger position in the high-end, high-margin, replaceable-cartridge razors it pioneered.
10	8742	1999	The McCarthy New Products Showcase & Learning Center feature roughly 65,000 consumer products, neatly arranged on ceiling high shelves and rigorously organized by category, from foods an beverages to health, beauty and household products. Items in the collection for their product consulting business.

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