Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
Company Capability: Company capability that crosses all products
Function Leader: The company can be counted on to lead the industry in Function innovation
Choice of products
| No. | SIC | Year | Note |
| 1 | 3699 | 2000 | For Game Boy, a steady supply of new games had keyed the success of the pocket-sized video game player from Nintendo. Although faced with little competition, Nintendo continues to create new software and encourage third-party publishers to develop games. Much of Nintendo's business can be attributed to games it developed under license from the creators of Pokemon. |
| 2 | 3944 | 1996 | Nintendo held off on delivering its 64-bit machine until it had ensured it could provide top-caliber games. The company delayed the release of Nintendo 64 until 1996. |
| 3 | 3944 | 2001 | For all its whizzy technology, it's the games that could make or break Xbox. Developers will have completed 15 to 20 Xbox games by the time the holiday season hits, compared with 144 games that will be available for PlayStation 2 and eight for Nintendo's GameCube, which goes on sale Nov. 18. |
| 4 | 3944 | 2005 | RC2 has for years made miniature Nascar models for adults. It added toys for children and infants in 1999. To gain more research, it is sending products to mothers. They have the mothers test the products with their children and then send back the results as well as suggestions. RC2 then makes the changes. The whole approach has cut 8 weeks off the time it would have taken using conventional research. |
| 5 | 4812 | 2003 | Verizon offers its customers a Worry Free Guarantee. One feature of this program is the flexibility to change to any qualifying price plan or airtime promotion at any time. There will be no additional charge but some plans require a new phone or extension of the service agreement. |
| 6 | 4832 | 2005 | Both XM and Sirius are on the verge of reaching a critical mass of subscribers and are trying to shore up their weaknesses. XM recently made a $650 million deal to air Major League Baseball games for the next 11 years. |
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