Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

A process or procedure: A specific process apart from the company or product

Segment's recognition of third party endorsements

No.	SIC	Year	Note
1	4812	2002	The new 3G technology's speeds are fast enough to beam hefty audio, video and voice and services seamlessly to globe-trotting cell phone users. The expected front runner technology behind 3G: Universal Mobile Telecommunications System, or UMTS which has been championed by Japan's dominant mobile carrier, NTT DoCoMo Inc. as well as a broad swath of wireless equipment makers and European wireless operators.
2	4812	2004	Some 110 wireless carriers have made plans to offer WCDMA service, including AT&T and Cingular. 20 million WCDMA phones will be sold this year.

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