Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
Risks in relationship: The customer segment needs reassurance it can trust
A process or procedure: A specific process apart from the company or product
| No. | SIC | Year | Note |
| 1 | 3571 | 1991 | Yesterday, Compaq, Microsoft, DEC, and others created the Advanced Computing Environment, an alliance to work together to establish a new industry standard based on RISC technology. They hope to persuade software makers to create programs for ACE. |
| 2 | 4899 | 2003 | McDonald's has said it will test Wi-Fi in several hundred restaurants in three major markets by year's end, teaming up with wireless provider Wayport and using Intel to test the areas. |
<<Return to Obtain Steps