Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
A process or procedure: A specific process apart from the company or product
| No. | SIC | Year | Note |
| 1 | 7375 | 2004 | Most comparison-shopping sites include a vendor ranking based on buyer feedback. It is a way for merchants to get prominent listings without having to buy them. |
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