Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

A piece of equipment or product- a specific product apart form the company or process

Segment that will experiment with product

No.	SIC	Year	Note
1	3571	2000	Apple Computer's latest digital lifestyle software, such as iMovie and iDVD, will not have naturally high customer demand because of its innovative and unprecedented nature. Instead, such programs must be sold to the consumer through actual contact. Consumers must be able to "test drive" these programs.
2	5099	2003	Autotrader, well known for its extensive advertising, won't charge a sell fee and will allow some winning bidders to see the car in person before buying.
3	7841	1990	With video game prices in the range of $40 to $50, rental has become an increasingly popular way for Nintendo addicts to get a quick fix.

<< Return to Acquire Steps