Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

A piece of equipment or product – a specific product apart from the company or process
Segment's recognition of third party endorsements – Segment is responsive to endorsers:

With an economic interest

No.	SIC	Year	Note
1	2082	2003	Coors expects its five-year sponsorship deal with the National Football League to yield results.
2	2086	2005	Gatorade will attempt to deepen overall penetration among people who work out or play sports frequently with the Gatorade Endurance Formula. This group drinks Gatorade only 20% of the time. New ads debuted during the Boston Marathon and the drink will be promoted during MLB games. While most Americans are cutting down on sodium, professional athletes need to ingest more to prevent cramping and exhaustion.
3	2300	2004	While competitors in the luxury market cut their advertising budgets, Vuiton boosted spending an estimated 20%, with a global ad campaign featuring Jennifer Lopez. However, this increase takes up only about 5% of revenues, half the industry average.
4	2389	2001	Oakley has used high-profile endorsements in the Olympics and the movie "X-Men" to effectively advertise their sunglasses. These types of ads offer much exposure for little cost.
5	3021	2004	Adidas announced that it has signed basketball star Sebastian Telfiar, who has said he will enter the coming National Basketball Association draft in the U.S. straight out of high school, much like Lebron James, who signed with Nike last year and now plays for the Cleveland Cavaliers.
6	3577	2004	Apple launched a new iPod that displays digital photographs and announced a promotion with rock band U2. This occurred as competitors such as Microsoft and Virgin Group scrambled to introduce digital players to combat Apple's wide lead. The U2 promotion allows Apple to sell U2's collective works of more than 400 songs for $149, a steep discount. This move could stimulate sales of the band's older music. Purchasers of the U2 themed iPod receive a discount on the box set.
7	3827	1995	At the height of its popularity in the late 1980s and early 1990s, Oakley's sport sunglasses were fashion icons themselves, particularly among young men, the company's traditional customer base. Oakley's relationship with athletes such as cyclist Greg LeMond made it the envy of the industry in the 1980s.
8	3827	2001	Oakley's model of heavy silver-framed glasses which wrap around the top of the head with orange bubble-shaped lenses were worn at the Olympics, a perfect example of the futuristic look of Oakley brand eyewear.
9	3873	2002	Swatch is launching its biggest ad campaign in years featuring basketball star Shaquille O'Neal to sell its $125 Swatch Skin Chrono.
10	3900	2004	Helen of Troy licenses the right to use other brand names on the products it sells. In 2003, it signed a 30-year deal with Vidal Sassoon to use its name on hair clippers, dryers, etc.

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