Final Customer Purchasing from an Intermediary of the Product
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust.
| No. | SIC | Year | Note |
| 1 | 100 | 1987 | Farm Credit Services offers a money-back guarantee, saying a buyer can return farmland on a previously agreed-upon date & get all principal payments returned. |
| 2 | 5311 | NA | Return policies at off-price retailers vary widely. Loehmann's won't accept returns. Burlington Coat factory takes returns for exchange only; TJ Maxx gives cash refunds. |
| 3 | 5599 | 1997 | Republic's AutoNation USA offers no dickering over sale prices or trade-ins, and cars can be returned in 7 days, no questions asked. Cars also carry a comprehensive 90-day warranty. |
| 4 | 5812 | 2001 | The average food-service contract runs 1-3 years but clients can cancel with a 60-90 day notice. Morrison Management doesn't have a problem with this because it has a 94% retention rate. |
| 5 | 5961 | 1991 | Eddie Bauer's guarantee: "Every item we sell will give you complete satisfaction or you may return it for a full refund." |
<< Return to Dispose Steps