Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product.
Convenience of:
Delivery and installation
| No. | SIC | Year | Note |
| 1 | 5600 | 1990 | Upscale clothiers are sending salesmen to offices and homes to make house calls. They make three visits, one to pick out fabric and get measured, one to fit the suit, and one to deliver it and receive final payment. The process takes about 3 weeks. |
| 2 | 5734 | Undated | Many drugstores are specializing in advice and services, even delivering prescriptions to the homes of elderly customers. |
| 3 | 5999 | 1988 | Personal-shopping services often include some free alterations. |
<< Return to Use Steps