Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
3. Status through the recognition of customer's individual needs for product
Convenience of:
Disposal
No. | SIC | Year | Note |
1 | 6211 | 2001 | Online brokers are rolling out advanced new tools for trading and tracking stocks, appealing to both trading pros and regular investors. A new feature is the ability to place conditional orders. Schwab offers this service in which an investor can program |
2 | 7372 | 2002 | Customers increasingly want software and hardware delivered not in one big package but in modular, interchangeable components that can be added and subtracted from systems in a matter of hours. |
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