Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
3. Status through the recognition of customer's individual needs for product
Convenience of:
Purchase
| No. | SIC | Year | Note |
| 1 | 3571 | 1986 | Digital has the capacity of computers to talk to each other seamlessly, and IBM doesn't have it. DEC offers compatible computers; IBM, a hodgepodge. |
| 2 | 7372 | 1987 | Part of Bookshelf's appeal is that it will work with any of 14 word-processing programs on IBM or compatible PCs. |
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