Intermediary Purchasing from the Producer of the Product
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status in the community
Need for personal achievement:
Improvement in personal qualities
| No. | SIC | Year | Note |
| 1 | 1499 | 2001 | De Beers created the notion that diamonds are of emotional value and that as a gift, diamonds represent love. |
| 2 | 2300 | 1985 | Esprit further set apart from the others by its design concept: a broad and constantly changing line of fashion sportswear, all executed in a variety of vivid colors and bold prints and all meant to be mixed and matched. |
| 3 | 2844 | 1995 | Both Crest and Colgate have come out with their own versions of baking-soda toothpastes. Colgate recently mailed out 11 million samples of its new Colgate Baking Soda & Peroxide brand. |
<<Return to Sell Steps