Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment
A. Needs for comfort and status
2. Status in the community
Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Unusual capability or achievement:
Emotional
| No. | SIC | Year | Note |
| 1 | 3751 | 2002 | Harley Davidson emphasizes style as much as speed, appealing to their baby boomer customers by playing up the image of 1960s era rebelliousness and the independent road rider. |
| 2 | 8062 | 2004 | Community partnership is a basic part of Triad's business plan for each hospital it owns. |
<<Return to Acquire Steps