Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status in the community
Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctrive style or appearance: Quality conscious:
About other personal items
| No. | SIC | Year | Note |
| 1 | 4121 | 1987 | With a "black cab" in comparison to normal taxi, the executive receives a car that is often cleaner, door-to-door service, and a guaranteed pickup, most of the time within 15 minutes of placing a telephone call. |
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