Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status in the community
Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance
Quality conscious
About personal transportation
| No. | SIC | Year | Note |
| 1 | 6021 | 2003 | Washington Mutual's branches are meant to be consumer friendly. In some Chicago branches, the sales staff is young and khaki-clad. Some 70% of its staffers in Chicago previously worked in retail. |
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