Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

2.
Emotional: Segment customers according to the personal emotional needs of the segment

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance: Trendy:
Independent/defiant/irreverent

No.	SIC	Year	Note
1	3000	1996	Olivetti and Satubitz designed a new battery-operated Brain Gear pencil sharpener with bright colors, a heavy-duty helical cutter, and a bright-green pencil entry hole.
2	7375	2002	Many music fans still like renegade file-sharing services like Morpheus, LimeWire and Grokster, which give users even more control over music than most of their commercial counterparts, allowing them to freely copy songs onto recordable CDs and portable devices.

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