Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
1. Comfort through the five senses
Smell
| No. | SIC | Year | Note |
| 1 | 2844 | 2002 | Suave is launching two new product lines. The first, Seasonal lotions and shampoos, is an extension of Suave's Naturals line and resembles Clairol's Herbal Essences. In addition, Seasonal will change formulas each season to match the trendy scent. |
| 2 | 3500 | 1989 | Fax machines differ in the paper they use (plain or thermal). Plain paper is neater, easier to store and better-smelling than thermal. |
| 3 | 7011 | 2003 | Mandalay Resort Group's new Las Vegas venture, 'the Hotel' will feature high-tech and minimalist décor, teaming up with a new shopping mall, both aimed at hipsters. The Hotel will focus less on the casino and more on accommodations which appeal to conventioneers. They want to compete on aesthetics. |
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