Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
1. Status in the community.
Need for personal achievement
Advancement in career and profession
| No. | SIC | Year | Note |
| 1 | 6211 | 2005 | Fidelity Investments has launched an analysis tool to allow active traders to develop and test stock-buying strategies. |
<< Return to Maintain Steps