Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Comfort through the five senses
See:
Interest in better visual performance

No.	SIC	Year	Note
1	3571	2001	Sony's newest hand-held Clie computer, $499, uses Palm software, but it looks very different from a Palm with its bright, vivid color display. The display is better than that of any other handheld competitor. This Sony screen offers twice the resolution of a standard Palm or Handspring screen. There's also a built-in program for displaying photos and brief color video clips, with audio.
2	3571	2004	Playstation 3 is expected to boost hotter technology than the Xbox. In addition to high definition graphics and massive processing power in its Cell multimedia chip, it also will offer a new DVD technology called Blu-ray Disc. Unlike Xbox 360, the new PlayStation will be able to run high-definition movies.
3	3600	2005	Smaller cell phone manufacturers LG and Sony Ericsson had big gains in 2004. They focused on making popular color-screen camera phones.
4	3651	2004	Sony also plans to sell a portable Vaio Pocket player, featuring a 2.2-inch color liquid crystal display for showing photos and album covers while playing music. Vaio Pocket is expected to be available in September for about $500.
5	3651	2005	Sharp HDTV's offer a "smart stretch" which minimizes the distortion in the middle of the screen. HDTV continues to be challenging, but when it works, the beautiful images make the trouble and expense worth it.
6	3861	1989	Kodak's Ektar film produces sharp color prints, which makes them conducive to clear enlargements, even as large as poster-size.
7	4812	2002	Color display mobile phones are widely seen as crucial to persuading consumers in increasingly saturated European markets to upgrade their mobile phones.
8	7812	2002	The next leap in the DVD format-after DVD video and DVD audio-is to high-definition DVD.
9	7832	1996	As living standards rise and Asians can afford higher ticket prices, theater owners are replacing their old firetraps with modern multiscreen cinemas that have plush stadium-style seating, computerized ticketing, curved screens, the latest audiovisual systems.
10	7832	1999	On Jan. 1, Imax theaters will start showing "Fantasia 2000," a remake of Walt Disney's animated classic. Imax has entered mainstream America, and attracts millions of moviegoers with its special effects.

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