Intermediary Purchasing from the Producer of the Product
Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
Status through the recognition of customer's individual needs for product
| No. | SIC | Year | Note |
| 1 | 2389 | N/A | Thor-Lo promises that your feet will feel better or your money back. You must wear them for 30 days. If your feet don't feel better, you can get a full refund. You must include a dated sales receipt. |
| 2 | 2840 | 1997 | After years of following the industry practice of taking back damaged or discontinued products from stores, P&G is adopting a no-returns policy. P&G will pay retailers a lump sum to cover the cost of damaged shipments. |
| 3 | 5122 | 2005 | The drug wholesale industry is dominated by three firms: Amerisource, Cardinal Health, and Mckesson. Those three control 90% of the business in the U.S. There's no differentiation in the service they provide. The new inventory management agreements put a squeeze on wholesalers' margins. To counteract the impact, wholesalers are trying to find a new way to make money. They call it fee for service. They want drug makers to pay for each routine service the wholesaler provides – from packing and labeling to special handling and product returns. The wholesalers are not having much luck getting manufacturers to follow along, though. |
| 4 | 7375 | 2001 | eBay carefully monitors its online auctions to pick up on trends and demand. Corporations use the site to sell off excess, unpackaged or returned merchandise and entire companies have been created to manage eBay selling. The United States Postal Service uses eBay to sell items that are undeliverable or not returnable. In response to these large scale options, eBay is developing software to help manage these businesses. |
<<Return to Return Steps