Final Customer Purchasing from an Intermediary of the Product
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
1. Status in the community.
| No. | SIC | Year | Note |
| 1 | 5731 | 2004 | In its three decades in downtown Manhattan, J&R has managed to build a strong reputation around having knowledgeable sales staff, a broad selection and reasonable prices. J&R is a traditional, high maintenance Manhattan store with limited national reach. |
| 2 | 5900 | 2005 | The Taobao consumer auction site has 41% of auction sales in China compared with eBay's 53%. To take on the decidedly American presence of eBay, Taobao plays up its local staff and all-China focus. |
| 3 | 6211 | 2005 | Fidelity Investments has launched an analysis tool to allow active traders to develop and test stock-buying strategies. |
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