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Brainstorming Ideas: An Intermediary Customer Purchasing from the Producer of the Product

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product

Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.

2.
Emotional: Segment customers according to the personal emotional needs of the segment

  1. Needs for comfort and status

    1. STATUS THROUGH THE RECOGNITION OF CUSTOMER'S INDIVIDUAL NEEDS FOR PRODUCT

      1. Reliability Leader: The company can be counted on to lead the industry in major aspects of Reliability Examples>>

      2. Convenience Leader: The company can be counted on to be the industry leader in Convenience innovations Examples>>

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