Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Comfort through the five senses.

No.	SIC	Year	Note
1	4841	2005	Comcast's digital cable service offers an assortment of HD channels. Some cable channels, but not all, broadcast in radiant color and clarity. Some of the content is truly high definition (meaning that the pictures consists of at least 720 rows of pixels compared with the standard of 480).
2	5331	1996	$.99 Only stores are over 20,000 square feet, much larger and brighter than the typical dollar store. They advertise weekly and pull in a lot of traffic.
3	6512	2003	The Serramonte Center mall in Daly City, California, has instituted a $3.5 million makeover resulting in "retail therapy." The now updated mall features a koi pond with live turtles and a surrounding comfortable seating area with a skylight. The mall will also have a local Tai Chi master leading free classes beside the koi pond on weekends. The features are meant to create a more calming and relaxed shopping environment intended to entice shoppers into longer stays.
4	7832	2004	Kinepolis movie theatres in Belgium reversed the downward economic trend of movie going in the country by offering movie-goers a radically superior experience. Kinepolis won 50% of the market in Brussels in its first year and expanded the market by about 40%. Kinepolis movie theatres were able to be successful because they offered larger screens, more leg room, and a greater slope for the chairs in order to ensure that everyone had an unobstructed view of the screen.
5	8069	2000	NovaMed has a good track record of turning small laser practices into great businesses. It spends millions renovating offices and patients usually only have to wait a few minutes to see a doctor. This high-end service allows the doctors to charge more.

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