Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
Comfort through the five senses
| No. | SIC | Year | Note |
| 1 | 2082 | 2000 | The success of Corona's marketing plan hasn't been lost on Labatt USA importers of Sol, Corona's latest direct U.S. competitor. Sol is brewed in Mexico by Fomento Economico Mexicano SA, or Femsa, with its painted label, clear glass bottle and mellow taste. |
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