Intermediary Purchasing from the Producer of the Product

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

Comfort through the five senses

No.	SIC	Year	Note
1	7375	2004	The CEO of CNET believes that companies increasingly will use the NET to build their brands. Instead of simply paying for text links alongside search results advertisers will want to polish their brand names with the kind of multimedia ads they run on television and radio. The CEO figures the content of CNET's collection of sites will make them prime destinations for that kind of marketing, particularly as Net Advertising becomes more interactive. Already, BMW, Honda, and McDonald's are doing brand advertising on the sites
2	2086	2000	Supermarkets are becoming brand names on their own. And Cott is attractive to them because its packaging and graphics are the best in the market.
3	2000	1990	To reverse the decline in the company's share of the grocery store spice business, McCormick spent over $20 million to redesign the retail line. Traditional white tins were replaced with modern-looking, clear plastic bottles.
4	3663	2004	XM Satellite has said that Toyota will install satellite-delivered data services like traffic/weather condition on its vehicles. XM has dealer-installed options on 10 Toyota models. It has factory arrangements with Honda and GM as well. Sirius has factory arrangements with Honda and GM as well. Sirius has factory installed arrangements with DaimerChrysler and BMW.
5	2086	2003	To help offset the decline in soft-drink sales, companies figured the best strategy was to give the industry a kick start by adding new flavors. "New products provide good short-term momentum, but…the question is whether that is sustainable."
6	2032	1987	Campbell test-marketing Creole soup in the South and red-bean soups in areas with high Hispanic concentrations.
7	2043	1991	The big cereal companies keep up a parade of new products. Typically, they are either extensions of established brands, or copies of rivals' successes.

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