Taught the Segment How to Reduce Costs

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
c. Potential improvement in income of current customers
2. Customer segments whose costs could decrease if the supplier:
b. Taught the segment how to reduce costs

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	6159	2005	GE's business development program is known as "At the Customer, For the Customer," or ACFC. The ACFC tool kit includes proven methods from GE to map processes, reduce waste, integrate acquisitions and build leaders. The goal of ACFC is to give GE customers an edge over rivals. GE does not charge for this service, as they feel it aligns them as a strategic partner with customers with expected future business.
2	5122	2001	Pharmacy-benefits managers are getting into the practice of pharmacy by designing drug-benefit packages with specific drugs to help cut costs.