National

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
1. Breadth of locations where product is purchased or used
c. National

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	6141	1999	Ace's check cashing chain plans to add 146 stores in fiscal 1999 with another 100 in 2000 and yet another 100 in 2001. Ace now has 1,000 stores. In 1999 Ace began testing teller machines in Texas. The company is adding more in other local Texas locations.
2	5712	2004	In 2003 Aaron opened 38 stores from scratch and added 59 via acquisitions. It currently has 900 stores in 43 states, Puerto Rico and Canada. Aaron is set to open 140 stores this year, half of which will be franchised. It plans to open another 20 via acquisitions. Aaron's biggest rival is Rent-a-Center. It has more than 2,600 stores in 50 states.
3	5632	1999	Due to its efficient operating system, Steven Madden Ltd. Has been able to grow rapidly in a largely lackluster shoe market. U.S. retail sales of shoes inched up only 3.5% to $37.6 billion. Madden's sales have climbed an average of 73% a year since 1995. The company also has built a thriving Internet business, which should do $1 million in sales this year, up from $200,000 in 1998. The company plans to expand its retail chain to fuel growth. Madden has 43 stores, up from 32 at the end of 1998 and four in 1996. It plans to have at least 44 stores by year's end and will add 10 annually for the next several years.
4	5411	2005	Whole Foods Market has grown exponentially in the past decade. It now has 168 stores throughout the country and expects to increase its square footage by 57% by 2008.
5	5900	2002	Bath & Body Works is opening 42 new stores in 2002 for a total count of 1,642. Crabtree & Evelyn is opening 10 new stores for a total of 145.
6	5731	2002	Best Buy plans to open about 60 stores in the U.S. this year. The main focus will be in New York. It is opening stores at a 12% annual rate.
7	5000	1997	Famous Footwear, which has been in business for over 30 years, is the largest family-oriented branded product retailer in the United States. The company currently operates a nationwide chain of 803 stores, with approximately 473 located in strip centers.
8	5735	2001	Handleman's internet initiatives might boost future growth. The company is testing kiosks in Canadian Wal-Marts that let music fans search tens of thousand of artists and have discs shipped to them.
9	7011	2002	Hotels.com now covers 285 destinations vs. 171 a year ago. The hotels it books have grown to 6,600 from 3,900 says the president.
10	5999	2003	Staples' slogan "Staples. That was easy" is highlighting the fact that customers can buy from Staples' catalog, stores or Web site–and that each of those channels is designed to serve as a sales pitch and back up for the others.
11	5942	2003	Borders didn't begin selling on the Web until 1998, ceding a three-year head start to upstart Amazon.com Inc. That year, Borders.com rang up less than $5 million in sales– a fraction of Amazon's $610 million.
12	6141	1995	Customers can load money on their stored value cards at ATMS or by calling their banks. That money can then be deducted, even at stores and locations that don't take credit or debit cards, like vending machines.