More Than One Person

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
6. Customer segments who have idle time while shopping or using the product
a. Captive customers who must remain in a specific location
2. More than one person

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	6021	2001	Wells Fargo has added Starbucks and televisions at some locations.
2	5311	2005	Bloomingdales became the first department store to divide the selling floor into boutiques and showcase emerging designers.
3	7841	2004	Netflix is also adding features, such as a way to share movie recommendations with friends, that will increase customer loyalty.
4	3089	2004	Tupperware is reeling. Dependent on traditional Tupperware parties to sell the plastic storage containers, the introduction of the products to Target was disappointing and alienated many sellers. The company will attempt to rebound with a revised version of the traditional parties. These social events will ply customers with food and wine to increase sales.
5	5411	2004	In order to compete with Wal-Mart, HEB made fresh produce and high-quality meats the chain's hallmark. It spiced up the formula with cooking demonstrations at some stores, stationing chefs in kitchen booths in the middle of the store floor.
6	5311	2003	With many of their core family customers fleeing to the likes of Kohl's, Target, specialty stores, and the Internet, department stores' share of retail sales has shrunk from 9.5% to 6.4% in the past decade. Lately, though, most major chains have cranked up efforts to bring in a new generation of shoppers by reconfiguring stores, adding amenities from tea shops to tattoo parlors, and offering more inviting private-label apparel.
7	5712	2002	Jordan's Furniture Stores revolutionized "shoppertainment," their formula for using entertainment, free snacks, and other attractions to attract shoppers and stimulate spending in their stores. Its four stores are among the most productive in retail, averaging $950 in sales per square foot versus the furniture sector's median of $254. In August 2002, the store made history by becoming the first retailer to include a giant-screen Imax theater with 3-D technology, which surpasses even some museums and other traditional Imax venues.
8	5712	2002	Jordan's Furniture Stores use free cookies, games, performances, and theatres to change the typically boring furniture shopping experience into a fun and impulsive one.
9	5999	2002	A number of retailers use entertainment and other interactive attractions to lure shoppers into their stores. Nike Town offers information for local sporting events and has basketball courts. Virgin Megastores feature celebrity visits, live performances and live DJs. Barnes & Noble has children's story hours, a cafe, book signings, and author readings.
10	5311	2003	The number of consumers planning to shop in a department store during the holidays jumped from 37% to 50% over a year. To pull young shoppers in the door, department stores have created separate entrances and created more theatrical environments.
11	5411	2005	Jungle Jim's International Market is constructed out of a dozen buildings joined together under one roof. The Market is filled with novel design touches: the antique fire engine resting atop a case holding 1,200 kinds of hot sauce; the mint condition 1919 Boar's Head truck in the deli section; the faux Portapotty doors that open into spacious bathrooms; and on and on. Next to the store was recently built a two-story "events center" for tasting events,, televised cooking demonstrations and food and wine festivals. The CEO is also looking to lure a hotel chain to the 71-acre property. The Market is going to be expanded on all sides to create "Foodieland," with surrounding shops and restaurants, all connected with a two-mile monorail featuring amusement park trains.
12	5812	2002	When a patron sits down in Fritz's restaurant, the order is placed with a phone that sits on each table. A few minutes later, a whistle blows and a single-car train travels across a suspended track, dropping a box of burgers and fries onto a platform, which is lowered to the table.
13	5311	2003	With many of their core family customers fleeing to the likes of Kohl's, Target, specialty stores, and the Internet, department stores' share of retail sales has shrunk from 9.5% to 6.4% in the past decade. Lately, though, most major chains have cranked up efforts to bring in a new generation of shoppers by reconfiguring stores, adding amenities from tea shops to tattoo parlors, and offering more inviting private-label apparel.
14	5411	2003	Wegmans remains successful by finding a sweet spot between price and quality. Inside, store chefs sauté scrod under a hammered copper stove hood. Lanterns and canopied window shutters lend to a display of artisan breads the feel of a Parisian open air market.
15	5411	1990	13 U.S. grocery stores are using Checkout Channel, a satellite-TV project where TV monitors show brief news segments and ads for products. It's the first in-store TV advertising that also features news.
16	5411	1996	Byerly's was founded as a grocery chain, but has evolved into upscale place where customers can pick up an order of salmon with mango salsa to go. Byerly's also houses restaurants with pricey regional fare.