One Person

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
6. Customer segments who have idle time while shopping or using the product
a. Captive customers who must remain in a specific location
1. One person

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5699	2002	In the "epicenter" New York Prada store, high-tech wizardry is used to grab shoppers' attention. The high-tech building itself is designed by Dutch avant-garde artists Rem Koolhaus. The dressing rooms also feature liquid-crystal doors, which appear to be glass, but then at the touch of a button darken for privacy and then can return to transparency again to show outfits to friends without even having to leave the dressing room booth. The rooms themselves include screens that give shoppers a rear view without having to twist or turn to see an outfit from the back.
2	8999	2004	Wireless local area networks, or WLANs, are used in cafes and airports to let users access the Internet and e-mail.
3	5699	2001	The Old Navy chain has experienced monthly same-store growth of up to 30% through creating a boisterous, animated, and fun shopping environment.
4	5541	1996	Caltex Petroleum noticed families acting differently during holiday seasons. So it offered cartoon stickers w/ gas purchases during peak vacation periods. It gave out only one sticker per purchase, and families made repeat visits to collect them.
5	5541	1986	At Marshall's Chevron, if you get there early enough, you're greeted with fresh coffee and the morning paper.
6	5311	1986	In some Nordstrom stores a tuxedoed bootblack will shine your shoes, while an elegantly attired employee plays a grand piano.