Segments Exposed to Serial Delays Due to Multiple Stops

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
4. Segments exposed to serial delays due to multiple stops

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5734	2001	Apple's retail stores sell computers, scanners, printers, MP3 music players, Palm handhelds, digital cameras, camcorders and software, among other items.
2	5531	2002	Sales of domestic auto parts at stores open at least a year gained 12% in 2001. The numbers reflect a strong response to AutoZone's merchandising, which includes keeping more stock on hand. They are also stocking up on front-of-the-store products like cell phone gear, sunglasses, and soft drinks.
3	5961	1997	The UPS acquisition of the world's largest franchisor of postal service and communications centers — Mail Boxes Etc. — gives it access to small offices and home-based offices. Mail Boxes benefits from a spurt in the number of small businesses.
4	5200	1995	Two years ago, Fastenal developed a new store concept, called FastTool, which sells tools and safety supplies. These stores are located adjacent to the Fastenal stores.
5	5331	2001	Wal-Mart tried to broaden its products by selling low-cost gas and therefore had to try to convince state legislators to overturn a law requiring a markup above the cost for gas.
6	5331	2001	99 Cents Only stores are both attractive and carry lots of stock so that they have broader appeal than some of the bigger players like Dollar General and Family Dollar stores.
7	5211	1994	In 1989 following Home Depot, Lowe's opened its first superstore (a success). It had 2,000 more items than smaller stores and sold everything from jigsaws and tractors to VCRs and Oriental rugs.
8	5700	1996	Bed Bath & Beyond brought superstore concept to bedding. It offers variety with no advertising. Selections include bed & bath products, small appliances, casual dinnerware & glassware, wall décor, children's educational toys and kitchen accessories.
9	6211	1999	Web-only companies have to expand their product offerings and match the robust service that offline firms have long used to their advantage.
10	5734	1993	Egghead is hard-pressed to keep up with the new computer superstore chains which stock a wide range of software and hardware at rock-bottom prices.