Order Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
2. Emotional:
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
2. Segments where delays are due to steps a customer must take. Segment must:
a. Order product
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NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 5900 | 2004 | For online retailers, for every dollar spent in electronic stores, $4.10 is left in abandoned shopping carts, orders not completed to checkout for one reason or another. To reduce possible wasted sales, some electronic-commerce websites are rolling out new software that streamlines and speeds up the checkout process. |