Product Will Be fixed Promptly

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
d. Company Capability: Company capability that crosses all products
2. Reliability Leader: The company can be counted on to lead the industry in major aspects of Reliability – Segment interested in being assured that:
b. Product will be fixed promptly

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	6162	2001	MortgageRamp.com is trying to establish itself as more than just an online mortgage broker. It was born out of GM. The company's basic mission is to close loans faster and more cheaply and to marry technology with the human touch. The thought behind this is that the relationships must be strong between the company and the brokers.
2	7375	1999	Mindspring and EarthLink have attracted customers in the past years by stressing service. This has brought in subscribers that switch from large corporations.