Without an Economic Interest

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
b. A piece of equipment or product – a specific product apart from the company or process
1. Segment's recognition of third party endorsements – Segment is responsive to endorsers:
a. Without an economic interest

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5411	2003	A survey in the September 2003 Consumer Reports ranks Wegmans as the second best supermarket chain after Raley's in California. Wal-Mart comes in 25th.
2	6411	2001	State insurance sites also have price comparison tables to give specific consumer-types different quotes. They also have records of complaints of specific companies, to show the service each company would provide.