Purchase

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product:
c. Convenience of:
1. Purchase

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5699	2002	In the "epicenter" New York Prada store, high-tech wizardry is used to grab shoppers' attention. Salespeople in the store are armed with wireless handheld computers that tag & keep track of merchandise as well as let them instantly bring up a certain customer's likes and dislikes, and all of that information on a customer at home or in the store can be accessed at the touch of a button by a salesperson.
2	6211	2004	Ameritrade Holding Corp. is rolling out Amerivest, an online service that helps investors pick an asset allocation tailored to their risk tolerance, and then, with a click of a button, purchase ETFs to execute that choice.
3	6162	2000	The best place to start researching a mortgage now is the Internet. The quotes are more current than those in the newspaper, and you can ask for quotes on properties you're considering by typing in the asking price and the down payment you can afford. All the Web sites offer the financial tools to tailor a mortgage to your own personal situation.
4	5411	2004	Supermarket operators say the shop by touch devices will make shopping faster and easier, build customer loyalty by tailoring discounts and make for a smoother shopping experience.
5	5945	2002	FAO Schwarz offers services such as personal shoppers, free gift wrapping, a well-versed sales staff and life-size toy characters walking around its stores. To pay for these premium services, FAO's prices average 0-15% above those of its competitors.
6	6211	2004	At Ameritrade, investors answer six questions designed to measure their risk tolerance and then are funneled into one of 25 model ETF portfolios.
7	6021	2002	Bank of America, the country's largest ATM operator, recently introduced about 500 machines that allow customers to pre-set preferences for cash-withdrawal amounts and whether or not a customer wants a receipt. FleetBoston allows customers to tap funds from home-equity loans through its 3,700 ATMs. 7-Eleven is testing 98 machines that cash checks and send wire transfers. Banks also plan to run advertisements on their ATMs that will be targeted to the specific personal financial situation of each customer. The changes stem from big changes in ATM technology, switching from International Business Machines' aging OS/2 platform to the more flexible Microsoft NT operating system.
8	6099	1998	It’s a tradition for small-business owners to get together to start a community bank. Customers are drawn to these kind of banks if they are tired of impersonal larger banks.
9	5900	1997	Discounters make the emotion-laden purchase of a casket more like other retail. You can shop in a showroom, call an 800 number or order on the Internet. Many companies offer 24-hour delivery.
10	5511	1992	Auto Advisor specializes in hand-holding, interviewing customers to help them decide what car they need.
11	5331	1992	Many Wal-Mart stores have more than 100,000 square feet of space and carry a wide range of products. A Dollar General store has an average of 5,600 square feet and carries only 5,000 items.
12	5411	1988	The Country Fair supermarket offers in-house child care service to free parents from carting their children up and down aisles. Parents must remain in the store.
13	5311	1986	Nordstrom's clerks keep notebooks on customer dress sizes and fashion preferences.