Emotional
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional:
A. Needs for comfort and status
2. Status in the community
a. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
2. Unusual capability or achievement
b. Emotional
|
NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 5311 | 2004 | Target set up a temporary shop in Manhattan's Times Square in October of 2004. All the profits from the temporary Target store were marked for breast cancer research. In 2003, it also gave $27 million to schools through the Take Charge of Education program, which donated a percentages of charges on the store card. In total, Target gives around $2 million a week to various causes. |