Multiple

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional:

A. Needs for comfort and status
1. Comfort through the five senses
c. Multiple

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5942	2004	Barnes & Noble will focus on 25,000 foot superstores. Barnes & Noble has been aided by a winning formula of comfy chairs, coffee, best sellers like Hillary Clinton's memoir, the "Da Vinci Code" and the Harry Potter series.
2	6512	2003	The Serramonte Center mall in Daly City, California, has instituted a $3.5 million makeover resulting in "retail therapy." The now updated mall features a koi pond with live turtles and a surrounding comfortable seating area with a skylight. The mall will also have a local Tai Chi master leading free classes beside the koi pond on weekends. The features are meant to create a more calming and relaxed shopping environment intended to entice shoppers into longer stays.
3	5800	1988	McDonald's recently tested a McPizza in some outlets.
4	7832	1998	Marcus is a small regional in the top 20 of all theater owners located in Illinois and Wisconsin. It is growing very quickly by building high end multiplexes with many amenities.
5	4841	2000	Satellite TV offers a number of advantages over cable. Its digital signal provides a vastly improved picture and clear, CD-quality sound. It also has virtually unlimited capacity, with providers currently advertising up to 500 channels.