Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

B. Physical state of the location where the product is purchased or used.

1. Physical conditions where product is used

Conditions of bouncing and jarring

No.	SIC	Year	Note
1	3571	1999	National works its way into traditional markets product by product. One of the company's newer lines is its PXI product line. The core PXI product is computing's equivalent of a steel toe boot-a rack mountable box built for rugged conditions.
2	3571	2003	At supermarkets of the Tesco PLC chain in England, workers use hand-held computers to monitor stock and price goods. The devices are bigger than conventional handhelds computers and designed to withstand repeated falls onto concrete floors.
3	3651	2002	When portable MP3 players hit the market in 1998, they were a breakthrough because they had no moving parts like a spinning CD or cassette tape. The music files were stored on flash memory, making players light, compact and skip-proof.
4	3661	2001	While Panasonic and Motorola offer the only "rugged" phones on the market, the two phones are very different. Motorola's i700 plus offers wireless browsing, two-way radio and regular voice service while Panasonic's Duramax offers only voice. With more features comes more heft, i700 plus weighs in at 8.6 ounces and comes in black or safety yellow. The DuraMax is a slimmer 4.9 ounces and only comes in black. The shape is awkward while the i700 is easier to hold. Both have the same flaw, exposed connectors on the bottom that could trap dirt. The DuraMax has a dainty keypad, not appropriate for workers wearing gloves while its rival has well-spaced keys that ease use.

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