Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

B. Physical state of the location where the product is purchased or used.

1. Physical conditions where product is used

Conditions of temperature and weather

No.	SIC	Year	Note
1	2000	2005	Procter & Gamble has stated that regular Tide will remain the dominant brand because many consumers are unlikely to change their washing habits. The maker of lower-costing Purex claims that customers don't want a separate detergent for cold water, they want a detergent that will work well in all types of water. Purex is now being marketed as a detergent that works well in all temperatures, but even better in cold water than before.
2	2300	2001	Gore-Tex found a way to make Teflon into a waterproof, breathable material. It rapidly stretches a Teflon tape, creating a membrane filled with microscopic holes. By controlling the stretch you can control the holes, making them small enough to keep out water.
3	2389	1991	The Flexor cold-weather ski glove provides terrific dexterity. Improved ergonomics halves the energy needed to grip a ski pole.
4	3085	1993	Company developed blow-molded plastic bottles that don't shrivel at high temperatures for customers such as Ocean Spray and Gatorade.
5	3674	2001	Code-named Tualatin, the new Pentium III will be the world's first high-volume chip built with an advanced manufacturing process known as .13 micron. That means its circuits will be significantly smaller than those on the .18-micron Athlon 4.
6	7999	2003	Since being purchased by Vail Resorts in May 2002, Heavenly has invested more than $15 million in capital improvements and plans to spend another $25 million by 2005. The idea is to make Tahoe's largest ski resort more of a Vail-like destination resort. The resort has renovated lodges and added a 15-acre beginner area at the top of the gondola, a high-speed lift on the California side of the mountain and more powerful snow-making equipment among other improvements.

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