Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

1. Physical state of the individual customer: Segmetns of the general customer population may have different characteristics of sizes and of their ability or disability.

   1. Size: Segmentation by the size of customers includes grouping customers bytheir dimensions or weight.

   2. ABILITY/DISABILITY: Segmetn customers according to the customer's ability or difficulty in physically using the product.

      1. Strength Examples>>

      2. Stamina Examples>>

      3. Mobility Examples>>

      4. Precision of Movement Examples>>

      5. Other Examples>>

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