Final Customer Buying From the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.

Size: Segmentation by the size of customers includes grouping customers by their dimensions or weight

No.	SIC	Year	Note
1	2389	2004	Reebok's $100 Pump 2.0 is a laceless sneaker that uses internal pumps to gauge and then fill the shoe to a designated comfort level.
2	3600	1988	NEC has a new 10 lb. fax machine that can send & receive documents in the car & double as a personal copier. It plugs into the cigarette lighter and transmits through a car phone.
3	3674	2003	Power Integrations has been profitable through the downturn in the semiconductor industry due its silicon designs, which are smaller, lighter and more energy efficient than standard copper- and iron-based technology but cost end customers the same.
4	3694	1988	Mars Electronics offers portable scanner/data collection without bulky cords. It's lightweight and fast. It doesn't need to be recharged or downloaded as often as most.
5	3751	1896	Schwinn was a hands-on owner who played a major role in designing his bicycles, and bought only the best equipment to produce them. Schwinn insisted on using the best steel for tubing and joints. He had riders try various designs to find the most comfortable. To fill every high-end need, he initially designed a line of seven different models and frame sizes.
6	4832	2005	Sirius and XM are amidst a fight for supremacy in the satellite-radio industry. XM has an early lead, because of its deals with auto makers to have more new cars automatically equipped with XM radios instead of Sirius's service. XM has also been first to offer consumer-friendly devices such as its Midi unit, a hand-held device that allows users to take satellite radio wherever they go.
7	7999	2001	At Intrawest Corp.'s ski resorts, kid-size stairs may become de rigueur. Part of Intrawest's aim is to take the hassle out of skiing in ways big and small.

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