Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product
A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
1.
Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the locaiton where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
-
ABILITY/DISABILITY: Segment customers according to the customer's ability or difficulty in physically using the product.
<<Return to Acquire Steps