Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.

Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product.

No.	SIC	Year	Note
1	2026	2004	Encouraged by a milk-industry study that shows children drink more dairy when it comes in round plastic bottles, a growing number of schools are switching over to plastic bottles. 1,250 schools have made the switch, a jump from none in 2000. Consumption increases 18% in schools that tested bottles. Plastic caps are easier to open and round containers fit better in children's hands than cumbersome and hard to open traditional containers. This is reflective of a nation-wide trend, in 2001, more than 82% of the nations milk was packaged in plastic, up 15% from 1971. Fast food vendors Wendy's and McDonald's also replaced their milk cartons with bottles and sales soared.
2	3100	2004	Merrell, the hiking boot maker, has the new Continuum line divided into "silos," which are organized around different activities and "Multisport," which are for outdoor cross-training. The collection follows a new, slimmed-down approach to the brand's footwear, in which "every activity has a shoe and every shoe has an activity."
3	3571	2004	OQO startup just pioneered "the world's smallest and most versatile PC," which is usable as a handheld computer with built-in wireless Internet connection. The mini device is perfectly compatible and functional as a regular PC.
4	3711	2004	Fitting a car with specialized products designed to aid the elderly can cost anywhere from a few hundred dollars for a swivel seat to several thousand dollars for a car with a folding wheelchair ramp and a powerful crane.

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