Mobility

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

1. Physical:

A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
2. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
b. Mobility

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5411	2002	The online grocery service will appeal to a minority of shoppers — "at most 10 percent. You will always have a small percentage of people who can't leave the house: physically disabled people, elderly people, moms of newborns."
2	4833	1987	Penney took control in March of the Shop Television Network and will begin selling merchandise from its catalog on the channel this month.
3	5600	Undated	CyerSource opened its Software.net in November to sell software to people who don't want to visit a store. They can take delivery via either FedEx or modem. On-line transactions are conducted through encryption-secure software from Netscape.